What do the most successful programs on social media have in common?
To quote me on the basketball court shortly before an airball... "Buckets!"
Hey – sidenote – we’re one month into 2024.
Is it going how you thought it would? Are you still making progress toward your goals?
Just checking.
The benefit of content buckets
What do the most successful programs on social media have in common?
A massive budget and three student-workers dedicated to only their sport.
Their accounts have no shortage of good content.
How do they do it?
While I propose that even the most successful teams have a tendency to make it up as they go, it’s because even subconsciously they’re putting their best performing content into buckets (or categories) and repeating the formula for success. Here’s what I mean…
Let’s say you have a player-led “day in the life” reel on Instagram that did 20,000 views.
That’s successful content. What’s more, it paves to path for you to be more likely to see repeat success with similar content. Why?
1. Content that “does numbers” is trusted by the algorithm and therefore similar content will have a greater likelihood to do well.
Most of your reach will come from non-followers. This is true on all platforms including Instagram, TikTok, and YouTube. Producing similar content increases the opportunity that non-followers will become followers, leading to long-term account growth and ultimately, recruiting success, in-game success, and taking over the world.
2. You’re training your audience and recruits.
For account followers that consume your content, you’re giving them opportunities to watch and re-watch, thereby honing their own personal account algorithm.
Winning content creates more opportunities for recruits to see your team’s account first when opening the app – a key distinction when you’re up against other programs.
As always, you’ll be the first team account to pop-up when they open the app if you’re consistently producing content at a higher volume than your competitors.
3. Don’t mess with a good thing.
Why do movies have sequels and prequels and all kinds of quels? Because it works.
When you find the magic formula, stick to it. Creating content is not without time and resources, therefore going with something that works is smart strategy. Take the risk out of 50% of what you create by following a format (aka content buckets).
Simply put? Give your audience more of what they like. If a bunch of your top recruits liked a particular reel, produce more of whatever that was. If that “day in the life” reel did pop off for 20k views, you’d better believe I would already be scheming up how to do another one with that wacky freshman who rides a Vespa in the dead of winter.
And remember three paragraphs ago when I mentioned that you want to be the first team to pop up on your recruit’s social media accounts instead of the competition? The way you produce content at a higher volume is by following a format and not reinventing the wheel.
You want your types of content to have structure.
It’s something I talked about on January 21. If you don’t quite know what works and what doesn’t, here’s a guide…
Uh oh. Paywall incoming.
This is content for our coaches around the country that pay $10/month for premium insights. I wish it didn’t have to be this way, but I have an electric bill and I produce better strategy for you when my laptop is charged. Eeep. 🫣
If you don’t quite have it in this year’s budget, I feel you, dawg. But I also have this fancy promo code that gets you 20% off for one year. It’s PRE20. This link gives you the discount directly.
See you below the jump, my friends…
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